The newest collaborative effort from Gates, ChizMac and Caliph—three rap artists from New Bedford, MA—has proven an immense success, from both a musical and business standpoint. The track, titled “Going Heavy,” has had over 2,000 hits on Youtube since it first dropped on January 19 of this year. According to Gates, the song was an attempt increase the buzz around his, Caliph’s and ChizMac’s own side-projects. In a conversation via Facebook, Gates explained that the group “came together and tried to make an anthem,” and judging by the tremendous online response, I’d say they have succeeded. “Goin Heavy” is a perfect balance of cocky rhymes and a powerful hook, anchored down by an unrelenting bass and snare drum-driven back-beat.
I was most impressed by the style and flow from this group. It’s clear from Caliph’s immediate entrance at the start of the video that these artists have an expert grasp on what makes an effective song (and video) and know how to portray that to the public. All three rappers are extremely animated in the delivery of their lines, each making witty, sometimes harsh commentary on their surroundings. Each member has a level of confidence and poise seldom found in the independent rap game. It was quite satisfying to hear such lyrical command coming from an indie rap trio.
If “Going Heavy” has you looking for more slick rhymes from this crew, each artist will be releasing his or her new material in the coming months. You can find updates about Gates on his Youtube Channel (
http://www.youtube.com/user/), Caliph at G5Gates?feature=watch akacaliph.com and ChizMac at chizmac.com. --Daniel McMahon